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Assignment Date: Sent Friday, January 8, 2010 Category: None

Rating: 3.54/5 (268 votes) Click a button to cast your vote

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A salesman for a major cola company returns from his assignment in the Middle East and reports his assignment was a total failure.

"Tell me what happened," his boss says.

"When I accepted the assignment," replies the salesman, "I was confident I could turn a profit for the company there, since it was a brand new market and no one had ever tried our drink. But once I arrived, I realized that I had a problem: I didn't speak their language."

"So what did you do?" the boss probes.

"I decided to convey our message by using three posters. In the first, I showed a man crawling through the desert heat, exhausted and panting with thirst. The second poster shows the man having a drink of our cola. The final poster showed the man happy and totally refreshed. I had them plastered at every corner and in every market I could find."

"That should have worked," the boss chimes in. "Why didn't it?"

"Well," the salesman confesses, "not only did I not speak the language, but I also didn't realize that most people in that country read from right to left."

Received from Doc's Daily Chuckle.